Elizabeth Rosensteel is a multidisciplinary designer whose work spans both interior and structural design. Her previous website, however, did not fully reflect the depth of her expertise—it was difficult to navigate, visually generic, and lacked the personality and clarity of her work. The goal of the redesign was to realign her digital presence with the quality of her practice, visually communicating her dual expertise while creating a dynamic, intuitive experience that allows visitors to explore the full scope of her work with ease.
The concept begins on the homepage, where a sequence of animated line drawings transitions into photography of her completed projects. This motion symbolizes the journey from concept to construction—revealing how each project evolves from architectural vision to finished interior space.
Since launching the redesigned site, Elizabeth has received consistent praise from industry colleagues for the clarity and originality of her digital presence. Most importantly, the new website contributed to a documented 20% increase in new client inquiries, reinforcing the impact of strategic design on real business growth.
The result is a website that not only showcases her portfolio, but also visually tells the story of how her designs come to life. rosensteeldesign.com
My goal was for visitors to feel the intelligence behind each beautiful space. These animated overlays reveal the unseen foundation beneath the final design—inviting viewers into Elizabeth’s creative process and offering a deeper appreciation for the precision, vision, and craftsmanship behind every project.
